Program Components: Brand page on CVS.com, onsite and offsite banner media, Ad block on Shop Home page, Social Influencer Price Pixie Facebook post
Live Dates: April 21, 2019 - July 20, 2019
Goals: Develop shopping experience on CVS.com for customer to build their own first aid kit (cross-category)
Results: Successful at increasing awareness. More than 13.5MM impressions. Social outperformed industry engagement rate by 201%. Page traffic increased 15%. Online sales increased by 9%, unit sales increased by 48%. YOY CVS Health First Aid SKU sales increased by nearly 4%. Ranked 2nd in share of voice within Health & Wellness category on CVS.com
Shown Above: Brand page (Phase 2) - Desktop (Right), Mobile (Left)
Shown Above: Brand page (Phase 1) - Desktop (Right), Mobile (Left)
Shown Above: (Left) Onsite placements on search results page | (Right) Ad block on Shop Home page
Shown Above: Social Influencer Price Pixie Facebook Carousel post