GOAL:
Create an Open Box campaign to sell inventory.
SOLUTION:
Email Campaign and SMS focus on price reduction of Open Box items while clarifying the restrictions and limitations of ordering an open box item. Match landing page design.
STATS:
Open Rate: 43.5%
(Average Open Rate over previous 30 days 37.65%)
(Average Open Rate over previous 30 days 37.65%)
CTR: 6.4%
(Avg CTR over previous 30 days 1.74%)
(Avg CTR over previous 30 days 1.74%)
Placed Order Rate: 0.6%
(Avg Order Rate over previous 30 days 0.02%)
(Avg Order Rate over previous 30 days 0.02%)
Revenue Generated: $1,948.12
Example of landing page design - https://ledtechnologies.com/open-box/
