GOAL:
Simplify design and clarify main action for user to take.
Main Action: Add to Cart
Secondary Action: Contact / Request Demo
SOLUTION:
Add hierarchy to copy to lead eye through design.
Replace long-form copy with shorter, easier to digest chunks of information.
Accompany information with visual icons.
Simplify chart for clear comparison of course offerings.
Emphasize availability of Video Courses which competitors do not offer.
BELOW LEFT: Existing Landing Page "Before"
BELOW RIGHT: Proposed Landing Page Design "After"
